Posts Tagged ‘printing’

Create Your Brand Recall By Promotion Through Gift Carrier Bag

Friday, January 8th, 2010

Consumers have become more caring about environment these days and have started using non woven bags, which are both convenient and eco-friendly. Made of spun bond propylene, these bags are recyclable and save the surroundings from toxic pollutants. Materials that go into manufacturing these bags are skin friendly and non-allergic. All these benefits make a non woven bag an ideal holder of a corporate gift.

An organization or product message displayed on a non woven bag is a very good promotional medium. They are a hit especially with women, as whenever they go shopping or run errands, these bags are very useful because of their size and comfort. These bags are great utility and promotional items, and therefore are welcome by receivers of corporate gifts.

The cost of printing non woven bags is reasonable, which makes them even more suitable. Moreover, it should not be difficult to find a printer in your area, who can help you with non woven bag printing needs.

Why Giving Corporate Gifts Is Still Not An Unwise Idea In Recessionary Economy

Friday, December 25th, 2009

The fate of any business enterprise is governed to a large extent by a strong relationship with its customers. If the customers are contented and continue to return for services, the company’s chances of surviving unstable economy improve significantly. Corporate gifts never fail to achieve their task of keeping the clients happy and satisfied. They are a cost-effective way of keeping your client happy, and hence they are suitable for bad economic times also.

A corporate gift should be carefully selected keeping the receiver in mind, as in case the gift does not appeal to the recipient, the purpose of the exercise would be defeated. The gift may be attached to a promotional initiative, while introducing a new product, or simply given at regular intervals to keep the customer in a good spirit.

The gifts could vary from coffee mugs, showpieces to even a bottle of wine. A clever way to generate customers’ recall about the company is to emboss a logo on the gift item.

Consider a gift that gives when you are thinking about corporate gifts. More and more people are switching to different ways of thinking and want others to benefit. Buy1GIVE1, KIVA and Change The Present are organisations that can offer gift value to your customers and staff. Check Buy1GIVE1 out at www.b1g1.com.

Lanyard As An Advertising Item

Sunday, December 20th, 2009

What is a lanyard? It is simply an item that allows you to secure something so you can have easy access to it, such as an ID card or an event name tag. A lanyard of course can be worn around the neck (most common), arm, waist or wrist.

Most lanyards are normally made out of a cord; cotton, nylon, or polyester twill. Some other lanyards are created from satin, denim, fleece, PVC or even leather.

Attaching your item to the lanyard has a few options or methods. Alligator or bulldog clips, swivel hooks (plastic or metal), split rings or spring hooks, are a few of the ways.

Nowadays, a lot of people make use of lanyards. Lanyards have become very popular these days. It is now possible to be able to say ‘hi’ to so many people by their first name now, because they are working their work ID cards around their necks, with their names clearly showing. They become welded almost to their body!

Using Pens As Corporate Gifts

Friday, December 18th, 2009

Pens are small, fairly inexpensive but in respect to using them for gifts they do not get disposed of till they have been fully used, giving them a life of one to two months depending on usage. Because of this versatility they are a perfect gift.

Pen manufacturers would agree that the most common ink colour these days is black ballpoint. If you need advertising exposure, the black ballpoint pen cannot easily be beaten for dollar for dollar advertising & market exposure value. They keep you front of mind with your clients every day when you add your branding or unique company features the pen.

Black ballpoints are the most preferred amongst sales people and office workers but blue is next in line in popularity. Odd & interesting colours such as orange or pink can also be used, but are of little usability. They’re best for party-hire companies or children’s wear businesses. After all, practicality is the issue, so a gift pen with blue or black ink is your best bet.

When it comes to the exterior body of a pen imagination is the only limit. As long as the pen is still usable practically as a pen, you would still achieve your exposure goals regardless of its appearance.

Screen Printing And Its Impact On Corporate Gift Giving

Saturday, October 17th, 2009

Screen printing is a printing process that makes use of a woven mesh to hold an ink-blocking stencil. The attached stencil outlines the open areas of the mesh that transfer ink in the form of a sharp-edged image on the surface that is to be printed and this surface is called substrate. On the screen stencil, a squeegee or roller moves and pumps the ink on the open areas that are to be printed with that particular color.

Silk screening or serigraph also involves screen printing. In this, the stencil method of the print making imposes a design on the screen of silk or any other fine mesh and the empty areas are covered with an impermeable substance while the ink is put on the printing surface through the mesh. The silk printing was the traditional method but now it has been replaced with the polyester for screen painting.

The screen printing first appeared in China during the rule of Song dynasty. The Asian countries started using the screen printing process in thirteenth century and advanced it further by combining the screen painting with block printing and paints. In late 1700s, the Europe started using the screen printing process but it gained wider acceptance much later as the silk was not available in the Europe at that time.

Key Aspects To Focus On Before Sending A Banner For Printing

Saturday, October 10th, 2009

Advertising is a vital factor, which influences the sales of a organization’s offerings. It not only guarantees brand visibility but also affects the customer’s thinking.

Banner printing is one effective method of advertising and its use to draw public attention is widespread. It has been used for many years in promotion and is regarded to be quite successful. Design plays an indispensable role in the mass appeal of a banner, and proper implementation of good design is possible only with excellent printing.

Banner printing demands careful and painstaking work so that an attractive banner can be developed. Any anomalies in the shape or size of the banner should always be dealt with, as it would create difficulties at a later stage. The text on the banner should be of a reasonable word count and in a letter size that gels well with the layout. A common technique is using 5 to 7 words, written in bold and big font size.