Posts Tagged ‘marketing ideas’

How To Use Tshirts As A Perfect Corporate Gift

Wednesday, February 24th, 2010

Printing is a process of images and text, usually using ink, paper and a printing press. Over time, printing technology has developed significantly. Diverse techniques are available, but screen-printing is used most of the time.

Screen-printing, or silk-screening, is a process ideally used on fairly flat surfaces. In this procedure, a fine mesh screen is secured snugly across a sturdy frame, with the screen masking the region which remains unprinted. To make the print, the screen is positioned atop the material along with a swath of dense ink. Using a squeegee tool, the ink is pushed through the screen part. The ink soaks into the region that is not masked, forming the print, while the masking keeps any ink from making contact, resulting in distinguished areas. Next the printed material goes through a hot passageway until the ink dries and it is ready to be packed up.

When a multi-color print is made, the procedure is performed again, changing screens. Thus, multi-color prints necessitate multiple screens positioned on a rotary press or performed manually, aligning the various colored prints in conjunction.

Lanyard As An Advertising Item

Sunday, December 20th, 2009

What is a lanyard? It is simply an item that allows you to secure something so you can have easy access to it, such as an ID card or an event name tag. A lanyard of course can be worn around the neck (most common), arm, waist or wrist.

Most lanyards are normally made out of a cord; cotton, nylon, or polyester twill. Some other lanyards are created from satin, denim, fleece, PVC or even leather.

Attaching your item to the lanyard has a few options or methods. Alligator or bulldog clips, swivel hooks (plastic or metal), split rings or spring hooks, are a few of the ways.

Nowadays, a lot of people make use of lanyards. Lanyards have become very popular these days. It is now possible to be able to say ‘hi’ to so many people by their first name now, because they are working their work ID cards around their necks, with their names clearly showing. They become welded almost to their body!

Using Pens As Corporate Gifts

Friday, December 18th, 2009

Pens are small, fairly inexpensive but in respect to using them for gifts they do not get disposed of till they have been fully used, giving them a life of one to two months depending on usage. Because of this versatility they are a perfect gift.

Pen manufacturers would agree that the most common ink colour these days is black ballpoint. If you need advertising exposure, the black ballpoint pen cannot easily be beaten for dollar for dollar advertising & market exposure value. They keep you front of mind with your clients every day when you add your branding or unique company features the pen.

Black ballpoints are the most preferred amongst sales people and office workers but blue is next in line in popularity. Odd & interesting colours such as orange or pink can also be used, but are of little usability. They’re best for party-hire companies or children’s wear businesses. After all, practicality is the issue, so a gift pen with blue or black ink is your best bet.

When it comes to the exterior body of a pen imagination is the only limit. As long as the pen is still usable practically as a pen, you would still achieve your exposure goals regardless of its appearance.

Screen Printing And Its Impact On Corporate Gift Giving

Saturday, October 17th, 2009

Screen printing is a printing process that makes use of a woven mesh to hold an ink-blocking stencil. The attached stencil outlines the open areas of the mesh that transfer ink in the form of a sharp-edged image on the surface that is to be printed and this surface is called substrate. On the screen stencil, a squeegee or roller moves and pumps the ink on the open areas that are to be printed with that particular color.

Silk screening or serigraph also involves screen printing. In this, the stencil method of the print making imposes a design on the screen of silk or any other fine mesh and the empty areas are covered with an impermeable substance while the ink is put on the printing surface through the mesh. The silk printing was the traditional method but now it has been replaced with the polyester for screen painting.

The screen printing first appeared in China during the rule of Song dynasty. The Asian countries started using the screen printing process in thirteenth century and advanced it further by combining the screen painting with block printing and paints. In late 1700s, the Europe started using the screen printing process but it gained wider acceptance much later as the silk was not available in the Europe at that time.

How To Use Tshirts As A Perfect Corporate Gift

Tuesday, October 13th, 2009

The term ‘printing’ may be explained as the procedure of creating lettering and pictures, usually using ink and paper via a printing press. The science of printing has really advanced and progressed over the years. Screen-printing, in all of its various forms, is a popular technique.

Screen-printing, or silk-screening, is a process ideally used on fairly flat surfaces. In this procedure, a fine mesh screen is secured snugly across a sturdy frame, with the screen masking the region which remains unprinted. To make the print, the screen is positioned atop the material along with a swath of dense ink. Using a squeegee tool, the ink is pushed through the screen part. The ink soaks into the region that is not masked, forming the print, while the masking keeps any ink from making contact, resulting in distinguished areas. Next the printed material goes through a hot passageway until the ink dries and it is ready to be packed up.

For more than one color, this procedure is repeated with additional screens. For example, a print of four colors will be created with four different screens; this is either done on a rotary press or by hand to ensure that the screens are aligned correctly on the image.

A Simple Corporate Gift Idea – Tshirts

Friday, August 28th, 2009

The term ‘printing’ may be explained as the procedure of creating lettering and pictures, usually using ink and paper via a printing press. The science of printing has really advanced and progressed over the years. Screen-printing, in all of its various forms, is a popular technique.

Screen-printing, or silk-screening, is a process ideally used on fairly flat surfaces. In this procedure, a fine mesh screen is secured snugly across a sturdy frame, with the screen masking the region which remains unprinted. To make the print, the screen is positioned atop the material along with a swath of dense ink. Using a squeegee tool, the ink is pushed through the screen part. The ink soaks into the region that is not masked, forming the print, while the masking keeps any ink from making contact, resulting in distinguished areas. Next the printed material goes through a hot passageway until the ink dries and it is ready to be packed up.

When more than one color is involved, the process is repeated, utilizing different screens. So, four screens would be necessary for a four-color print; they can be placed on a rotary press or done by hand, allowing each color to print in its proper place.