Pens used as an advertising tool undeniably works quite well. First, individuals value pens as gifts considering its serviceability. With constant use, one’s corporate keepsake pen could be of service for a month or so. When selecting a coporate giveaway that can be appreciated by the recipients because of its functionality - yet at the same instance permits the company to pay less - the pen is possibly the top choice.

Pen manufacturers would agree that the most common ink color these days is black ballpoint. When you are looking for advertising exposure the black ballpoint pen has the best dollar for dollar advertising and market exposure value. They keep you prominently in the minds of your clients every day when you add your branding or unique company features to the pen.

Black ballpoint pens are the most preferred amongst sales people and office workers but blue is next in line in popularity. If you are a party-hire company or children wear business you may consider some more interesting colours such as orange or pink but you may lose out a little on usability. After all you are giving a very practical gift so it may be better to stick with blue of black ink.

Imagination is the only limit when it comes to the exterior body of a pen. And as long as the pen is still usable practically as a pen, then you would still achieve your exposure goals.

For the body of the pen you should first focus on the company information you want to add and then consider the design of the body next. If you do not do this you may end up choosing a physical design that you cannot add the information you want which would defeat the original purpose.

When it comes to the body of the pen, do not go too cheap. Quality looking pens will be used by more people than cheap looking ones. Don’t use cheap pen interiors either. We all have had the experience of trying to write with a pen that does not work and throwing it away in frustration. If a person gets this experience from your pens, they can associate it easily with your company. They will end with a bad impression of your brand.

An ideal supplier should be willing to provide you with bulk orders for your gift giving needs. The supplier should also be able to provide you with value for money materials, as well as work in close consultation with you regarding the design of your corporate keepsakes.

Find out more about polo tees and uncover some of the most effective corporate gifts you can use for your business.